nope, it's direct response advertising, which is the stuff that gets you to click and purchase online.
Both FB and Google have really successful systems for this, and it insulates them massively from brand safety concerns. It appears that Twitter never invested in this (which is kinda insane tbh), and hence the large brand advertisers have a lot more power over them.
Both FB and Google have really successful systems for this, and it insulates them massively from brand safety concerns. It appears that Twitter never invested in this (which is kinda insane tbh), and hence the large brand advertisers have a lot more power over them.