[IfOnlyYouKnew]

There are answers to all your questions and they come down to; Twitter was making a profit.

Maybe it could have been more. But a profitable business is, almost by definition, sustainable. There was no need for rash action.

[philliphaydon]

Twitter has only had 2 years of positive net income. 2018/2019. So I can’t agree with “Twitter was making a profit” it was bleeding.

[ilyt]

"was". For two years[1], pre pandemic. It's net negative over last 10 years and over last 3-4 years.

Worse, revenue[2] increased but costs increased faster

By all metrics it was burning money faster than it could increase revenue

[1] https://www.statista.com/statistics/274563/annual-net-income...

[2] https://www.businessofapps.com/data/twitter-statistics/