[TylerE]

Nothing says delicious like having to put that in the name, right?

Actually powerful people don’t go around saying how powerful and important they are. They don’t need to.

[mark-r]

I've found that to be a universal truism in marketing. If your product is missing some important attribute, put it into the name. The power of suggestion overcomes reality. The Red Delicious apple is the very product that hammered this home for me.