[mmcclure]

I think they've made a few pivots in terms of model at this point, but this is reminiscent of Italic[1]. Their premise was "we figure out where the luxury stuff is made and then make our white labeled stuff there without the markup" and (at least originally) charge an annual membership fee for access.

I'm not sure how true the "same manufacturer" stuff really was, but it was pretty effective marketing. Same with Everlane and others ("we're direct! cut out the middleman! no markup for logos!"), but you might want to consider speaking a little more to why someone should trust your quality versus better known brands.

Good luck!

[1] https://italic.com

[jasonladuke0311]

> Their premise was "we figure out where the luxury stuff is made and then make our white labeled stuff there without the markup" and (at least originally) charge an annual membership fee for access.

"Luxury" stuff, even t-shirts, are generally "cut and sew"[0] and not made with sourceable blanks. So I assume they were being a little weaselly with the word "luxury".

[0] https://en.wikipedia.org/wiki/Cut_and_sew