[Nullabillity]

> We're talking about a fundamental regulation hurting innovation here.

Which innovation is being hurt by this?

> yet we're the ones giving our data (which we don't have to)

In practice, there's not much of a choice between "give up your data" and "don't participate in society". It makes sense to use regulation to fix that.

> forcing a ridiculous amount of cookie accept boxes virtually on every website on Earth is not the way to go.

The GDPR provides a great way to avoid consent boxes: stop tracking your users!