Its certainly a turn-off for some. One thing that we have as a potential future effort would be to enable an alternate surface syntax. Since we store an AST insteead of source code, we could create a parser/pretty printer for another surface syntax. Then a user of the language who would prefer something that looked like python could switch our website's renderer to output the python like syntax!
I don't think this language is ugly and it is indeed hard to say which language is objectively beautiful, but I personally have always disliked syntax that uses the ' operator for some reason. It's small - it looks like a piece of dirt on the screen, which makes it hard to read. I imagine the same arguments could apply to the '.' or ',' operators, though ' tends to appear around whitespace, while ./, around characters, so there's at least some contextual information around them.
Good news: the surface syntax of Unison is totally arbitrary and can in practice be swapped out. There's currently only one (Haskell-like) syntax, but in future I imagine there will be others. So you can imagine on https://share.unison-lang.org a little dropdown that lets you select what syntax you want to see the code in.