[i_love_music]

Cool observation. Fascinating to see how corporate speak spreads and builds off each other. These are like memes in their technical definition - "behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation"

Once a company or two uses these phrases it become politically acceptable to repeat them because they have now been "vetted". Contrarian or outsider views are not well received most of the time despite all of us wanting to believe we're different/unique/contrarian.

Humans are such an interesting species.

[lamontcg]

Absolutely none of that is new, its all recycled from 2008, 2001 and prior cycles with minor tweaks for current conditions.