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by pjlegato 1307 days ago
Ticketmaster works "well enough" that venues have no compelling reason to switch.

A startup may offer a "10% better" set of features, but that's not enough for the venue to justify the large switching costs and large risk that would be involved in trying out a competing product.

For such a switch to be justified, the alternative product's feature set would have to be 100x better -- a "gamechanger" that fundamentally alters the way the venue does business, not merely offers minor improvements.

1 comments

The thing is, their product is fine — NFC tickets, for example, are really convenient. Transferring tickets to a friend works great.

The problem is just that they have a monopoly. They suck because of the ridiculous fees. They suck because they enable a secondary resale market. Etc etc. With no competitors, they have a captive market.