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> The reason resellers exist is because people are prepared to pay many multiples of the face value for tickets.

And below that, artists sell their tickets at wholesale prices to ensure that they are sold, providing some guarantees about how much money will be made for a given performance. They have better things to do than waste their time trying to eke out every last possible penny, along with the risks associated with that. It's best to let someone else put in that work, and that's where resellers enter the picture. The same reason why you find a wholesale/retail divide in pretty much every industry.