[melissamiranda]

We had to start with Facebook because getting people to use their real identity deters bad behavior. We'll add Twitter login in a few weeks. We're setting up community management and moderation now.

It's fundamentally different than Instagram: the focus on on the words, picture is secondary. Instagram is all about a beautiful photo, and then maybe you'll read the comments. Because you don't need a good picture in the first place, Tiny Review lends itself to different situations.