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by wyck
1308 days ago
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The reason was actually marketing and he was the first to admit it. During the invite only Chicago money trade show he explicitly said he spending all his money on brand awareness and marketing, basketball teams, stadiums, TV ads, the sponsorships were relentless and shaped public opinion that he was trustworthy. He' main spokesperson (and investor) was pretty much the most trusted athlete in the last decade. He knows how to build trust through marketing and politics. |
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https://www.youtube.com/watch?time_continue=131&v=C6nAxiym9o...
Selling something with no value other than the attention it gets on Twitter and the reputation it gets via reputable investors.
What gets 'reputable investors' to invest in the scheme is the most interesting part of this story, if you at all care about stopping it. Something that has existed long before crypto.