[handoflixue]

The issue is that people are at least somewhat "locked in" to whatever apps they're already using, so sudden major price increases are a bit extortionate: Either you pay us a bunch of money, or lose access to your data/workflow.

Prior to acquisition, one could reasonably expect Evernote not to announce sudden, shocking price changes, because they were trying to build a long-term brand. Now, suddenly, that's not the case.

This is made worse when the app doesn't do a good job of letting you export your data in the first place.