[CharlesW]

In what way? PIMs seem to be a popular product category.

[TheRealPomax]

they also just come with your phone, so if all you do is "the same", you're just a feature, not a product, even if you package yourself as a product.

(and even if when you launched that was not the case, times change drastically on mobile. Evernote very quickly became a feature, not a product)