[dekhn]

Imagine if Elon had instead come in and not immediately idled half the company. But instead wrote an inspiring message about Twitter was popular and pretty good but not living up to its full potential. Spend about 2-3 months learning all the details of the internal systems. Meet daily with the heads of every area and listen to what they're saying. Then, after about 3 or 4 months, come up with a plan that clearly indicates he expects more effort from the employee base, and anybody who doesn't want to sign up for that is free to leave. Then make a modest set of reasonable changes, do some testing on the new features, and slowly improve the product.

The opportunity was there to do this, but Elon is just a chaos ninja and is very big into unforced errors that negatively affect his own success.