[unwind]

Marie Kondo [1] is a Japanese organizing (not organization) consultant, author and tv presenter.

She is known for (rather intense) minimalism, and the saying "does it spark joy?" which you are supposed to use to filter out what things you should keep.

[1]: https://en.wikipedia.org/wiki/Marie_Kondo

[rwwmike]

Thanks for the much-more-useful explanation here. I thought the question was a complaint about verbing a name, not being unfamiliar.