[ukoki]

> Figure out which question would divide the set in two most closely; ask that question.

This depends on the goal. One goal might be to answer all questions as quickly as possible, in which case partitioning the search space in two might be a good strategy. Another goal might be to have the best chance of guessing the item within 20 questions, in which case you will want to choose questions which maximise the % of the remaining search space you can uniqely identify with the remaining questions (perhaps weighted by popularity of that item).