[irrational]

Now, how to get everyone attending the games to start wearing cream clothing?

[jaywalk]

Unless they're on the court, it wouldn't matter. It's not just the color, it's also the position of the players. The graphics are mapped to certain spots on the court, so this only happens if a player wearing the color stands where the graphic is.

[irrational]

What about fans sitting right on the sidelines, or maybe the first few rows?

[tedunangst]

Why would they project an ad onto an area expected to be obscured?

[paxys]

"It will only matter when the players wearing these jersey are on the court"

So, 100% of the time?

[boomboomsubban]

The suggestion was fans wearing cream, so nearly 0% of the time.