[doubleocherry]

From the article: "Teams can’t wear cream anymore because it interferes with the digital ads that are placed on the court in broadcast due to the uniforms being so close to the color of the wood that is keyed out in the process."

[layer8]

Couldn’t they just charge for the additional ad space?

[taylorbuley]

There's the next level. Everyone runs around in green screen outfits. Green vs. blue.

[layer8]

That could easily turn into Pepsi vs. Coke (or whatever).

[ineedasername]

You mean ads dynamically displayed on player uniform? I’m sure the various sports leagues will get there eventually