[hugo31370]

I wouldn't call it a failure but the expectation was for the share price to pop significantly in the first day. There were rumors that a lot of people who requested Zynga stock couldn't get it, so this morning's 10% price increase was lower than expected.

The expectation for "Internet IPOs" is usually pretty high for the first day and people are speculating that investors were either burned by previous IPOs (e.g. Groupon) or questioning Zynga's business model.

It's market BS. I wouldn't call it a failure and I'm sure the people at Zynga are pretty happy with the $1B they just raised.