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by gfunk911 5295 days ago
Uninformed suggestion:

Offer a money-back guarantee. If you don't feel you got your money's worth within 30/60 days, we'll give you your money back. I know that this encourages me to buy, and I can't recall ever using it. $24 is enough money that I think twice about it, but not enough that I'm concerned about being "scammed."