[sili]

I don't think companies are of the hook here, especially large ones who control large segments of their industry. It might be hard for them sometimes to change what consumers want, but at the same time they often are the ones resisting change. Often times change in market preferences means that the company has to do extra work and spend extra money to adjust and offer new products. Sometimes they see that it would be cheaper to disrupt the change instead. Marketing and lobbying, as others have pointed out, are tools they use for that purpose.