[_chap]

Nope, he was joking: "As to what kind of product ideas he wanted to play with, Mr. Lodwick was coy. “It’s called mydunks.it...”

[ebaysucks]

Ah great. English is not my mother tongue and today I learned what coy really means ;)

[pclark]

Coy doesn't mean to imply not being serious or joking.