[pexabit]

Ford could do this, but cars are expensive assets that are hard to move around and so subject to changes in local demand, macroeconomic circumstances, etc. Ford would not be able to successfully push flat pricing onto its dealers, because the dealers discover the price that clears their local market.

[arcticbull]

Why doesn't this happen in any other industry? You pay the same amount for an Apple laptop from every shop that sells it. Why doesn't BestBuy 'discover the price that clears their local market'?

[arcticbull]

Btw I meant this as an earnest question, you got me thinking. How are fridge manufacturers able to have consistent pricing while car makers aren’t?

Apple sets a floor price through razor thin margins but how do they set a ceiling?