[omaranto]

I don't this is a good analogy except if you cry out about pizza in a place where people are used to using 'pizza' as slang for 'war'. That's the situation here, isn't it? People in the "startup community" already use the word 'design' in the narrow sense of 'graphic design'.

[efsavage]

Well, they shouldn't. I expect far more from someone calling themselves a "designer" than their ability to draw a nice button or pick decent fonts. I expect them to be thinking about interaction, flow, "how it works", and so on.* If not, then they're qualified not as a "graphic designer", but as a "bad designer". If someone only wants to draw, they can call themselves a "graphic designer" and I'll call them when I just need a graphic (i.e. never, since I don't work in print).

* I expect the same from anyone who has anything to do with a UI/UX.