[kmlx]

from the same article:

> By Friday morning, Lilly stock had dropped by more than 5% from the day before. The Twitter stunt pulled down the stock price of other diabetes drugmakers, including Novo Nordisk and Sanofi. Lilly’s stock has yet to recover and, on Monday morning, remained down more than 4% over the past five days.

the funniest part is when you actually follow that stock, you know why it's down, but then you read someone's twitter and they think the stock's down due some campaign or tweet :)

[dorkwood]

I don't follow the stock. What's the real reason it's down?

[fragmede]

> Eli Lilly is down 5% because the market for their most profitable drug, a $125k/yr mAb IL-17 inhibitor, fell 5%. This is why Novartis, their major competitor with Cosentyx, is also down the same amount

> Not everything is about Twitter!

https://twitter.com/quantian1/status/1591149510168039426

[dorkwood]

So I suppose they're pulling Twitter ad spend for other reasons? I guess this whole fiasco is still damaging to their brand.

[latency-guy2]

https://www.reuters.com/business/healthcare-pharmaceuticals/...

Ads may have gone down for a number of factors, may also include the fact that Twitter is not really in a place that is good for advertising due to enormous amounts of hostile users

The "damaging tweet" in question was gone long before the stock would've been in a reasonable timeframe to "react" to it.