[fleddr]

You have a point. The central services we consider stable are the winners, against a backdrop of many losers. We all flocked into a small set of winning services.

And the thing these winners have in common is that they are enormous. They require huge revenue streams (from ads) to be able to afford the enormous investments in scaling, moderation, compliance, etc.

The idea that a billion of us can keep dumping fresh content into our account for free and that none of this content seems to be ever lost, is honestly quite bizarre even if we take it for granted.

But that's the service level billions of people are used to. And it can only be delivered by these giants.