[tbod]

There may well be many startups which have a great design and no substance - but then there is also the situation where multiple startups exist in a similar space competing for traction - and in that situation having the design 'edge' is never a bad thing..

Personally I find myself in that situation, early stage startup where whilst I have the tech background, design has never come easily to me (and my co-founders are even worst). As we have bootstrapped we didnt have the money for great design and did the best we could! That said it hasnt been the make or break as we have executed well, however first impressions always count... and when looking for investment we have more than once had potential investors misjudge how far we have come or compare us negatively to others in our space as we did not have the design 'edge'. Its a shame, but its a fact of life appearances mean a lot..

Perhaps off topic but be interesting to know how others have managed to overcome gaps in skillsets when bootstrapping? we dont seem to have any contacts with good design skills and available time..