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by fknorangesite 1315 days ago
> It seems like it would only get picked up and shared by people in on the joke.

If I have a significant following on my main/normal account, then I can create the fake one and then retweet it on main, thus showing it to all my regular followers. From there it just needs a little normal organic traction - and yes, that includes many people who immediately understand the joke and are RT'ing it because it's fake.