[abeppu]

> What’s the benefit to a company … of staying on Twitter? It’s not worth the risk when patient trust and health are on the line.

This reasoning seems broken to me; the ability of a fake account to make a bogus announcement is not reduced by Eli Lilly withdrawing their ad spend. Pulling out of advertising on twitter because it's a dumpster fire makes sense. "Voting with your dollars" to show Twitter that their fumbles matter and they must do better can make sense. But I don't see how this drawdown would do anything to improve "patient trust and health."

[rhaway84773]

Yes it is. It puts pressure on Twitter to handle these situations better and/or reduces expectations that Eli Lilly or more companies broadly, if this spreads, will be posting official information on Twitter going forward.