[gffrd]

As a: CONCERTGOER

I want to: USE THE TICKETMASTER™ APP FOR MY TICKET, AND NOT HAVE ANY OTHER WAY TO HAVE IT—DEFINITELY NOT PDF.

So that: I CAN HAVE THE CONCERT EXPERIENCE OF THE FUTURE©

<Product Owner puts leans back from keyboard and breathes deeply>

"That's it. I've just written the perfect product brief."

<Stands and moves toward CEO's office>