[deltarholamda]

Exactly this. The sort of person who kept a personal Web site in the 90s and 00s is the sort of person who keeps a personal journal. Back then it was a fairly significant outlay of cash (domain name, hosting, etc.) Right around the time these things got significantly cheaper, it also ran up against the competition from siloed services (Twitter, Facebook).

It takes a certain type of person to keep up a personal site that is largely disconnected from a wider audience. The people posting memes, quips and barbs on social media aren't "creative" per se. They're engaging in the dopamine drip machine of social media.

Technical people are more used to this kind of thing, as they are almost forced to delegate their cognitive load onto some sort of medium that they can access so they don't have to remember how to set up load balancing in Docker or whatever.