[abeppu]

> Many people don't care about web culture; they only care about consuming.

> Most people have non-computery interests, and that's fine.

But personal sites don't need to be about web culture per se. The best ones were often about some other interest or perspective that happened to be combined in a person who was also tech-capable enough to share it online. And 15 years ago, if you had some passion, whether that was french cooking or birding or carpentry or something else, a personal website or blog was a pretty good way to share it. But now, you'd get a better audience through sharing that same perspective on social media.

I think the thing that's hard to get on a personal site is the immediate feedback that social media provides. The issue as I see it isn't so much that people only want to consume (that was always the case) but that people creating content are in a numbers-driven competition for eyeballs. Creating and publishing stuff online has been mashed together with status/follower-seeking behaviors, and your own personal site likely doesn't provide the same dopamine hit. Even if you're posting about your latest sewing project, putting it on social media can get you some likes and comments, but putting it on your personal site can feel like talking to an empty room.

And aside from the minor technical challenges of creating your own site, I think people rarely talk about the legal or administrative burdens of creating your own whitelabel place to host your content. Do you want to track how people use your site with some analytics tool? What TOS and cookie opt-outs do you need to provide in that case? Oh, you'd like to have a comments section under your posts? What are the GDPR implications of that? You're publishing online so it's not for "purely personal or household purposes" after-all. What if after your personal project gains an audience, you decide to sell some merch -- then because you're 'a business', what has to change for you to meet CCPA obligations? Whereas if you have just a bunch of social media profiles, you don't control and are not responsible for handling that user data.