[fookyong]

danilocampos >

I think you have a fair point.

However it's important to remember that startups are out there to prove a core value proposition. Everything else, the UX on top of it - that can come later. After you've proven the core. It's all bullshit until then.

So say I'm starting a new pizza place. My value proposition: is pizzas in 10 minutes or less.

that is what I should be optimizing all my efforts around. if I can prove that people want and will pay for pizzas delivered in 10 minutes, even if they taste average, even if my phone etiquette is shitty, even if my delivery guys are smelly - then I know I have something as a startup. my core hypothesis has been proven correct.

then I can spend time working on the "UX" - the layers on top of that core that make the experience much more pleasant.

there are too many new startups obsessed with the layers and not with the core.