| > I love good design and I am good at design. But I’ve never called myself a designer. > 1. Designers tweet and blog > 2. Design is a cheap way to appear like you’re creating value ... > I’ve created products / services in the past that have garnered praise for their design. > 3. Everyone’s a fucking designer now Face it, you're a designer. > Design enhances value, it does not create it. Stop creating shitty startups that look amazing. I don't understand how enhancing value doesn't create value. Value is value, there isn't good value and bad value, there's only more or less of it. If pushing pixels does a better job enhancing value than creating features then I am absolutely going to (have someone else) design the shit out of that product. I see design much like I see testing. Both of these are meant to build integrity in your product. Design is perceived integrity, while testing is conceptual. If you don't proactively maintain the integrity then the lack of quality compounds. Treating them like a second class citizen will do nothing but cause troubles. |
He was saying that design is multiplicative, not additive. You could have an extremely beautiful and well designed app but, if the idea doesn't first provide value to your customers, you're just polishing the brass on the Titanic.