| > I call them, they deliver pizza. There's no "UX" there beyond what already existed (my phone, a working phone line). Give me a moment to finish making my Picard face, here. The entirety of pizza delivery is user experience. - Answering the phone with clarity and promptness - Taking an order with accuracy and clarity - Creating a pizza that tastes good while matching the customer's order parameters - Not giving people diarrhea - Estimating a delivery timeframe - Delivering the pizza within that timeframe Botch any one of those things and the experience of ordering the pizza sucks. Botch several and people will stop ordering from that restaurant. Food, in particular, is possibly the largest user experience challenge outside of software. Maybe toolmaking is bigger. But food and restaurants are way up there. |