[psweber]

Well said. The misuse of the word design is ubiquitous.

I just looked at the Designer Fund thing for a second, but I noticed a headshot of Luke Wroblewski on there. He co-founded the IxDA, wrote the books Mobile First and Web Form Design (both awesome), and then was co-founder and chief product officer at Bagcheck (that got acquired by Twitter). He's creating value as far as I'm concerned.