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by fookyong 5293 days ago
Updated:

Some final words on this. Some people have interpreted this as me not understanding the value of good design. I assure you I do from experience, tweet at me if you want specifics.

However - create value before exploring how design can enhance the experience. Solve a real customer problem. If you’re an early stage startup with no revenue, don’t even think about design! Think hard about what problem you can solve that a customer will give you $10 for and work your ass off at delivering that $10 of value as fast and as cheaply as possible. It doesn’t even matter if you’re not aiming to make a paid service. If people won’t give you money to solve their problems, it’s not a real fucking problem. It’s just another novelty echo-chamber startup that you might get a chance to flip to a bigger fish if you win the startup lottery. Don’t be an idiot and buy into that. Solve a problem, live forever. The idea that design is what early stage startups should be busying their time with is a notion I find utterly wrong.

http://yongfook.com/post/14295124427/design-is-horseshit

2 comments

"If you’re an early stage startup with no revenue, don’t even think about design!"

One would thinking that making your credit card form easy to use and find for customers is fairly integral to making revenue. You can have the most awesome service in the world but if you make it hard for people to pay you money, you're not going to make money.

But, that time designing the form is better spent making sure that you actually have something that customers would pay for. My experience has been that if you have something of value, customers will want to pay for it and you can worry about getting paid at that point.

Worrying about how to get money for a product without value is a waste of time/resources.

what's the point of having a beautiful credit card form for something nobody actually wants?

that's what early stage startups are supposed to be figuring out, not optimizing their credit card forms.

What's the post of having something people want but they can't actually use it?
There are many strategies for survival. Some involve taking tiny steps with customer revenue at each one. Some involve solving a bigger problem that takes time and investment. Whichever approach you take, you usually need some luck to survive.