[dhouston]

This strikes me as a good place to start, both for founders who are running something for the first time and also for more experienced execs as a good review of the fundamentals. In other words, I wish I had seen something like this when I was starting Dropbox in that a lot of our scaling problems would have been prevented by doing these basic things properly and consistently.

(I don't know Matt, and haven't been coached by him, but I do know a lot of the founders he's coached, and have read his book https://www.amazon.com/Great-CEO-Within-Tactical-Building-eb... which covers much of the same material.)

[JamesBarney]

Mind sharing some of the lessons that you thought would have been the most valuable to know from the beginning, instead of having to learn the hard way?