| Design is not just about pixel pushing and pixel perfecting. It is more than that. The blogger purely equates design = making things pretty, which is not true. Design starts from understanding and empathizing with the user. Design helps to shape the product and connect with the users emotionally. The Design Fund highlights the importance of designers in startups not just because they make things look pretty. Designers are usually trained to understand users emotionally. An engineer look at a problem and start using equations to solve it. A designer look at a problem, start by understanding the user, and develop a way to solve it. Design teams in big companies have User Researchers (on the ground, understanding users, find out needs, etc), User Experience Designers (connecting the dots from research to product, how the product should function and flow), Interaction Designers (that transition effect you see in iOS? not just pretty. Helps users to orientate where they are at), Visual Designers (make things pretty). As you can see, in the whole field of design, only Visual Designers are the ones who really make things pretty. Once again, The Design Fund values designers because they look at things differently, and they can build products with emotion. (Apple products have a lot of emotion tied to people) *I am not part of The Design Fund. |