[irae]

The reason to prefer grain would also be a good question. The recent return to analog photos we are observing recently might be caused by a shared preference for grain and other aspects of the film process. I was going to suggest this preference would likely be correlated to age, but most film enthusiast blogs/instagram I've seen are from people in their 20s.

So my current theory is that photo/cinema enthusiasts are overly exposed to this visual look, since they get inspired by masters of the past, and the sample of acclaimed photo/cinema artists have to be still larger on the film media. And, direction, post production and stakeholders in Hollywood would also have this bias and welcome like to continue producing material with this looks.