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I'm not sure they have the right price point. Many people will impulse buy something of interest for under $10 - psychologically, that's a small amount of money. I bought Louis C.K.'s comedy show for $5, as it's an amount of money I don't mind wasting - it's a small risk. However at $24, you'll get a number of keen backbone fans - but you won't get all the folks who are interested in backbone, and spine, and ember, and a pile of other frameworks; it's no longer a small enough price for an impulse purchase, so they'll stick to free tutorials. The same thing applies to lots of other online purchases - I'll buy a vaguely-interesting phone app for $7, but probably not for $15. The price point where people switch from "cheap as my daily coffee bill" to "the cost of a decent meal" will obviously vary from person to person, and from country to country. But I suspect that $24 is over that point for a lot of people. (me, I'll probably buy it - but I'll think about it for a lot longer than I would at $5) |
I totally agree with you that we're outside the impulse-buy price range and we'd sell more copies if we charged less money.
However, our goal from the start was not to make a tutorial for people interested in backbone. Our goal was to make a more in-depth collection of great patterns for intermediate to advanced backbone developers.
Hackers are smart, they can read the docs and figure out the basics. We wanted to share our experiences with working with backbone for an extended period of time.
Our book is a great resource for people who would use backbone professionally and at $24, that's cheap.
Check out the excerpts, and read the reviews, play with backbone, learn it. When you're ready to bet your app on it, pick up the book :-)
xoxo ngauthier