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by Eleison23 1311 days ago
Conan O'Brien once introduced a running gag with the explanation that if he mentioned a fake website on the air, the network (NBC) was obligated to purchase and operate that website and it had better not exist already. (You could hear them mentioning "FaceSpace" on Law & Order sometimes.)

Conan decided that he was gonna make the most of mentioning a fake website, so he had them pick up HornyManatee.com, and for the next several months/years, the show developed "Horny Manatee" bits to show on the website and on the air.