[zen21]

> You just claimed to know how it works and that your opinion is correct.

No I didn’t. This is easily googled and not a matter of my opinion. You don’t need to take my word for it.

> Surely if it's common practice for brands to stop advertising on media that are "uncool", there must have been events in the past that have taught them a lesson.

That doesn’t logically follow. It’s simply about avoiding negative associations. Brand damage is hard to repair, so brand advertising by established brands tends to be conservative - I.e. they don’t advertise in questionable places and wait for the damage.

Brand marketing is about building associations in peoples minds. Again - don’t take my word for it - do some reading about branding.