Thanks so much for your invaluable feedback and suggestions. We're tech guys, not marketers, so we find positioning really challenging at the moment. Thanks again for taking the time to give us some GREAT advice.
as a founder, you are no longer allowed to say "we're tech guys, not marketers" anymore :) this is now your job. hope you take this great advice and stand out. vsri said it faster and better than i could so will just endorse - please dont say what you think you're supposed to say (leads to generic corporate bs) and say what you really think and give examples to "show, don't tell".