[ekidd]

> If they have an enterprising personality

In practice, this usually means, "Do they want to mostly give up coding and learn how to sell to corporations?" It's not necessarily a bad thing! Corporations have money and selling to them can be an interesting challenge.

But it's not a thing that happens easily or automatically, unless you have a product which has achieved an extraordinary level of appeal to customers. It's hard work, and it doesn't necessarily leave time to code.