[nutshell89]

Tesla comes pretty close:

- lists all models on the homepage, along with products like Solar Roofs and panels

- The order button on any model's page has a compare button

- Specs are also available on the model's page

- Allows for payment with minimal clicks

- Shows financing / fees choice depending on state

I think this is because Tesla, like Apple is a deeply vertically integrated company with financial and company-value incentives around marketing and selling mass-market luxury goods honed in on the idea of consumer-friendly, tech-savy products / services.

[antipaul]

I kind of think this is because Tesla people looked at Apple.com, and (roughly) copied it.

They are smart that way. Other companies would do well to try something like that. But they aren't that smart.

[SpacePortKnight]

Yes Tesla's website is impressive too.

Samsung should also have the same incentives like Tesla and Apple but their homepage is even worse than Microsoft's.