[sf4lifer]

Agree with this. But they do own safari, avatars, and an apple wallet. Presumably they could combine those things to give a universal profile and monetization to every website. Not sure how it would work on mobile tho...

[smoldesu]

That would require web developers to work with Apple.

glances at Apple's track-record with web developers

I don't think they're going to be very cooperative.

[dtagames]

Any payment thing they offered would require merchants to sign up with Apple (or use a provider who does) and pay Apple a cut.