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by Anonboxis 1321 days ago
From Mark Gurman latest Newsletter:

"The most interesting job listing is one that specifically calls out the development of a 3D mixed-reality world, suggesting that Apple is working on a virtual environment that is similar to the metaverse—though don’t expect Apple to embrace that term. Its marketing chief said at a recent event that metaverse is “a word I’ll never use.” That listing describes working with other developers to “build tools and frameworks to enable connected experiences in a 3D mixed-reality world.” “You will work closely with Apple’s UI framework, human interface designers and system capabilities teams—pushing you to think outside-the-box, and solve incredibly challenging and interesting problems in the 3D application space,” it reads."

https://www.bloomberg.com/news/newsletters/2022-11-13/apple-...

1 comments

Note that "mixed reality" is AR and not VR. In other words, overlaying 3D onto a camera feed.

Apple has previously indicated their interest in this direction.

It will be interesting to see how they compete, here. Apple is going entirely their own way - they don't even support the most basic AR/VR standards (like OpenXR). Their headset is likely to retail at 2-3x the price of their competitors and their software library is likely to be filled with things nobody has ever heard about.

What is Apple hoping for here? It sounds like they're trying to sell people a Metaverse-a-la-iPhone, but it's stuck in development hell.