[bobthepanda]

I think it’s more likely that a new competitor arises. FB is dying and uncool; Google has no social media chops to speak of. See: Vine getting extinguished EDIT: and only being succeeded by TikTok years later

If having users already there was enough, Google+ would be king of the hill.

[yakubin]

Vine wasn’t Google’s. It was Twitter’s.

[bobthepanda]

Ugh, having a late morning.

I mean to say, that having existing users is not a panacea, since Twitter literally bought Vine with all its users, and then proceeded to squander it. And no one else made the short video format work (<10 minute) for a long while until TikTok gave people a kick in the pants again.