[captainmuon]

But as a user in Europe, I still see plenty of personalized Google Ads. That's not Google Analytics, that is Doubleclick.

My point is that Google Analytics (or Matomo or whatever visitor statistics you are using) is outlawed, while it is apparently completely legal for Google Ads to include dozens of "fourth-party" javascript files and everybody keeps records of what pages you visit.

It's totally backwards. Embedding content (using a basic HTML feature, sending basically only the IP address) can get you in legal trouble. But if I visit a website about say, lawnmowers, then ads for lawnmowers follow me around for weeks, because the site owners sold every mouse movement on that site for a fraction of a cent to advertizers.